WIWIFY

Alfo Sağlık İlaç ve Kimya San. Tic. Ltd. Şti.

Wiwify is a next-generation Turkish dermocosmetic skincare brand founded by Alfo Group in 2022, redefining skincare as a holistic wellness experience rather than simply a beauty routine. The brand develops clean, science-backed, cruelty-free and eco-conscious formulations powered by carefully selected active ingredients to support skin hydration, barrier repair, brightening and healthy aging.

Guided by its philosophy of “Feel Good in Your Skin, Do Good for the World,” Wiwify combines scientific innovation with responsible beauty, offering high-performance skincare solutions that meet the evolving expectations of conscious consumers.

Through continuous product innovation and a strong commitment to quality, safety and sustainability, the brand aims to create effective daily skincare rituals while building long-term trust with consumers. With a contemporary brand identity and a growing international vision, Wiwify is expanding its presence in global markets through premium dermocosmetic products that deliver both efficacy and a meaningful consumer experience.

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The Vision Behind The Brand

M. ZAHİD KURALKAN

Co-Founder

Zahid Kuralkan is the Co-Founder of Wiwify, a Turkish dermocosmetics brand he launched in November 2022. A Finance graduate of Yeditepe University, born in 1999, he brought together an early drive for commerce and e-commerce with hands-on experience in his family’s business to grow Wiwify from modest starting capital into one of Turkey’s fast-rising skincare names.

His vision is simple: make science-backed skincare genuinely accessible by pairing real performance with fair pricing—and speaking to customers as a friend rather than a corporation. Under his leadership, social responsibility has become part of the brand’s identity, most notably through “A Donation Makes a Difference,” which lets every customer direct a charitable contribution with their order.